CULTURE       28.10.21

SLAM JAM FREE SESSION AT SPAZIO MAIOCCHI

Video: Ernesto Garcia Delgadillo

Skateboarding has always been a relevant part of our DNA, both as a cultural incubator and a physical propeller from whose subculture Slam Jam has drawn inspiration throughout the years.

Devised at the dawn of the new millenium, Slam Jam Brigade was the first attempt to give birth to a wide-range community driven and retained by the shared nears to the skateboard subculture;
 a concept embodied by Slam Trick, an open contest to propel the Italian skateboarding landscape.

To celebrate the skate month, Slam Jam dedicated a special drop from the Archivio along with Milan skate community.

During the first episode of 'Free Session' at our Spazio Maiocchi, skaters engaged with six-piece black painted metal sculpture creating endless possibilities of interaction through his destructuring, while igniting new formats of social and collaborative moments.

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Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.