CULTURE      10.10.18

PLEASURE PARADOX
PURSUITS 005:
GHETTO GASTRO

Text by Tiffany Godoy
Editor by Marina Maekawa
Imagery by courtesy of @ghettogastro Instagram accounts, and Google Images

No question, menswear season was high on change and hype. So all week at the Slam Jam pop up Tiffany Godoy and her Instagramazine @TH_RLTY_SHW shifted the conversation. Members of the Slam Jam fam, who happen to be some of the most influential figures on the street fashion and culture scenes, came by. They dug into what motivates them – the bigger picture ideas behind the hype. Because pursuing something for the greater good will inevitably deliver the shiny stuff – money, fame, babes – as a side effect. We call the series Pleasure Paradox Pursuits.

Ghetto Gastro are a culinary dream team. Straight outta the Bronx to the world stage of super restaurants around the world Le Cirque, Jean-Georges, Spice Market, and Noma.

The collective of talents Lester Walker, Malcolm Livingston II, Pierre Serrao, and our guest at the Slam Jam pop up Jon Gray, create one-of-a-kind meals that involve not only food, but complete dining design. Check it out: Rick Owen’s Thanksgiving dinner, bento boxes at the last Tokyo fashion week for Ambush, and a chef’s table straight out of Wakanda (they designed the imaginary cuisine at the Black Panther premiere).

The collective stays true to their Bronx roots remaining involved with their hometown via a community kitchen and garden (in the making). That makes you wanna eat your greens, right?

Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.