CULTURE      30.07.19

FASHION ANTHROPOLOGY BY TIFFANY GODOY

‘Anthropology’ is a new series by HYPEBEAST Radio where journalist Tiffany Godoy dives into the movements and minds shaping culture today.


In its first season ‘Fashion Anthropology’, the series explore the history and impact of Slam Jam. Featuring talks with artists, designers and original street scene makers that surround Slam Jam.


Luca Benini founded Slam Jam in 1989, where his mission was to serve the underground. Slam Jam started out as the Italian distributor for brands like Stüssy, Carhartt WIP and Nike, and still work with these major players today. Besides Slam Jam, Luca Benini launched the brand ALYX alongside Matthew Williams in 2015.


Slam Jam today thrives on collaborations with brands such as United Standard, Martine Rose, Aries, Telfar and many more. In 2018, Slam Jam and Carhartt WIP joined forces to create a multidisciplinary cultural art space called Spazio Maiocchi, in Milan.


Click the links below to discover more and dive into the culture of Slam Jam.

LISTEN ON SPOTIFY
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Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.